What is CitiChoice, how does it help in choosing funds to invest in and where can I find it?

What is CitiChoice, how does it help in choosing funds to invest in and where can I find it?

CitiChoice is a mutual fund shortlist that comes to your rescue when you are not sure where to invest. It has been created basis extensive analysis and is backed by more than 15 years of legacy. You will find it in the ‘Explore Funds’ tab under ‘Easy investing’ on the Citi Mobile App. Click here to download and log into the Citi Mobile App now!

Why invest in CitiChoice fund shortlist?
1. It is based on your risk appetite

Mutual funds are shortlisted basis your risk appetite that is represented by your risk profile. Your risk profile is determined through a series of questions regarding your risk attitude, financial means and investment objectives. At the end of the questionnaire, you are assigned a risk profile.
Your risk profile is created when you open your investments account with Citi. If your risk profile is not created, you can create one on Citi Mobile App.

2. Robust quantitative & qualitative models for selection

Mutual funds in CitiChoice shortlist are selected using robust and time-tested proprietary quantitative models to rank the schemes, taking into account attributes like returns, concentration, asset quality, liquidity, etc. for each scheme on a quarterly basis.

3. Funds are updated every quarter

The fund list is updated every quarter to help you keep up with the changing market conditions. Apart from being available on Citi Mobile App, the CitiChoice report is also sent to your email ID. It also includes Global and Domestic Markets Outlook.

4. Funds are categorized to meet your requirements
- CitiChoice mutual fund shortlist is available across 4 categories:
- Equity Funds – If you wish to invest for long-term wealth creation
- Debt Funds – These funds offer flexible tenure with high liquidity
- Liquid Funds – If you wish to park your money for a short duration
- ELSS Funds – A smart way to save taxes

How to find CitiChoice fund shortlist on Citi Mobile App?
To view these funds, click the ‘Explore Funds’ tab under ‘Easy investing’ and follow the steps below:
- Login to your Citi Mobile App and click on ‘Easy investing’
- Click on ‘Explore Funds’ tab to view CitiChoice fund shortlist.
- Click on the Mutual Fund category you want to explore. You can select any option - Equity, Debt, Liquid, or ELSS funds. Once you select a category, you will see CitiChoice - Citi’s shortlist of mutual funds for an investor with your risk appetite. You can select a mutual fund of your choice from this list and start investing.
- If you want to view the entire list of mutual funds distributed by Citi outside CitiChoice fund shortlist, you can scroll down in ‘Explore Funds’ tab and click on ‘All Mutual Funds’. You can use the filters of your choice and find out the fund you want to invest in.
Click here to download and login to the Citi Mobile App now!

Investments Disclaimer: Citibank, N.A. provides investment services as an AMFI-registered Mutual Fund Distributor of third party investment products (shortly referred to as 'investment products'). Citibank, N.A. does NOT provide investment advisory services in any manner or form. To read the complete disclaimer, please click here.